Both talks are on the official TEDx Talks YouTube channel. Tonight is the practical version: what to actually set up.
How tonight works
Six lessons. Three levels. Pick your lane.
Beginner
The big idea in one sentence. Everyone gets this layer.
Intermediate
How to use it this week, with the tools you already have.
Advanced
How the pros make it reliable, cheap and safe.
Each lesson has a quick quiz and a small project to take home. This page stays up after tonight so you can come back to it. The take-home practice pack is coming with the website version.
This page was planned, written, tested and checked this week by a team of AI helpers, with me deciding. This is for people who want their work to mean something.
Lesson 1 of 6 · Skills
A skill is a recipe card for your AI.
You write the steps once. Your AI reuses them, and you check the result.
Before"Write a reply to this customer." Every time, from scratch, and every reply comes out different.
AfterA recipe card: name their real problem, use their number, pick a real result from our records, four sentences, no price, stop and let me send.
Beginner
If you explain the same thing to AI more than twice, write it down as a recipe. That recipe is a skill.
Intermediate
A good skill says three things: when to use it, the steps in order, and what "done" looks like.
Advanced
A skill is not finished when it reads well. It is finished when it has run on real work, broken, been fixed, and got a version number.
Lesson 1 · Watch it work
Use a skill to answer a customer enquiry
Claude Code is an AI helper that works inside the files on your computer. The terminal is the window where you type to it. The customers here are invented for practice.
Open a new terminal tab and start Claude Code inside the practice folder.
cd ~/workshop-demo && claude
Ask it to show the recipe card, so everyone sees it is just plain words.
Show me the reply-to-enquiry skill, then use it on enquiry 1 in data/enquiries.csv.
Point at the reply: four sentences, her number (38% food cost), a practice example from the casebook, no price, a time for a call.
You should see a new draft in the out folder that names the Ardent Table result: 37% down to 29% in eleven weeks.
Tested 09-23 on the cheaper Sonnet model: about 50 seconds.
Lesson 1 · Quick quiz
Lesson 1 · Take-home project
Write your first recipe card
Beginner10 minutes
Intermediate20 minutes
Advanced45 minutes
Lesson 2 of 6 · Chunk or split
Give one job at a time.
Ask for five things at once and you often get something bland that could go to anyone. That is what slop is.
Before"Read the enquiries, work out what each person needs, write a good reply that sounds like us, make it personal and on brand, check it, and handle anything else."
AfterStep 1, name the real problem. Step 2, find their number. Step 3, write four sentences. Step 4, check the rules. Each step can be checked on its own.
Beginner
If your request has the word "and" in it three times, it is probably three requests.
Intermediate
Split the work into numbered steps. Each step does one thing, so you can see which step went wrong.
Advanced
Keep steps together when they need the same information. Split them when each one needs its own check.
Lesson 2 · Watch it work
Same job, two instructions, side by side
Run the crammed version first. It asks for five jobs in one sentence.
Use the slop-version skill on enquiry 1 and show me the reply.
Save the first reply, type /clear, then run the split version on the same enquiry and compare the saved replies. This shows the two recipes side by side; it is an illustration, not a controlled test.
Use the reply-to-enquiry skill on enquiry 1 and show me the reply.
Ask the room: which one reads like somebody actually read her message?
In this morning's test the crammed version came back with three exclamation marks, a promise it cannot keep, and nothing specific. The step version named her 38% and asked about her two sites.
Tip: run each one in a fresh session (type /clear first) so the second does not borrow from the first.
Lesson 2 · Quick quiz
Lesson 2 · Take-home project
Un-cram one instruction
Beginner5 minutes
Intermediate20 minutes
Advanced30 minutes
Lesson 3 of 6 · Agent teams
An agent is a helper with one job.
A team is a few helpers passing work down the line, like a kitchen.
BeforeYou read every enquiry, look things up, write the reply and check it yourself.
AfterIntake reads it, the researcher finds a real example, the drafter writes, the reviewer checks. You read and press send.
IntakeReads the message. Decides what it really is.
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ResearcherFinds one real example that fits.
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DrafterWrites a short reply.
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ReviewerChecks the rules. Sends it back if one breaks.
Beginner
Several simple helpers beat one helper trying to do everything.
Intermediate
Always have a reviewer. It does not fix mistakes quietly. It sends them back, so you find out.
Advanced
Separate jobs can run side by side. Give simple jobs to cheaper helpers and hard jobs to smarter ones, and measure the speed, cost and quality.
Build it yourself? A business organizer like this takes about 10 to 37 hours to learn and build: roughly 1.5 to 5 weeks at an hour a day. See "What it takes" near the end.
Lesson 3 · Watch it work
One enquiry, four helpers, and a reviewer that says no
Hand one enquiry to the whole team, in order.
Handle enquiry 2 in data/enquiries.csv with the team: use the intake agent, then the researcher agent, then the drafter agent, then the reviewer agent, one after the other. Show me in one line each what each agent decided.
Tested 09-23 on Sonnet: about 2 minutes. Three enquiries side by side took about 5.
Now give the reviewer a bad draft on purpose, so everyone sees it say no.
Use the reviewer agent to check data/bad-draft-for-reviewer.md against the house rules. Show its verdict.
Read out what it caught.
In this morning's test it caught 5 issues: a price, a promise, exclamation marks, the missing 2,100 covers, and too many sentences. It sent it back instead of fixing it. It also missed one rule, which is why a human still reviews.
Lesson 3 · Quick quiz
Lesson 3 · Take-home project
Design your first team on paper
Beginner10 minutes
Intermediate25 minutes
Advanced40 minutes
Picture it fully built
Picture a morning when your enquiries are already sorted.
The enquiries it knows how to handle are read, drafted in your voice, checked against your rules, and waiting for your review before anything is sent.
Do the maths on your own numbers. What is the one job worth to you?
Hours a year on this job240
Gross value of the hours this could affect, before build, running and review costs$9,000
Hours a year this could affect, at that share120
These are your numbers, not a promise. A year here is 48 working weeks.
Lesson 4 of 6 · Spend less
Big brain, small brains.
Not every job needs the smartest, most expensive AI. A big one can boss small, cheap ones and check their work.
BeforeEvery job, even sorting and tidying, goes to the most expensive AI.
AfterSorting and first drafts go to a free model. The expensive one handles judgment and checks the cheap one's work.
Beginner
Sorting, copying and tidying are easy jobs. Save the expensive AI for thinking and judgment.
Intermediate
Some good AI models are free and can even run on your own computer, so private work can stay on it.
Advanced
Cheap is only safe when something checks it. Add a checker that catches a wrong cheap answer and sends the job up to the bigger AI.
Lesson 4 · Watch it work
Send an easy job to a free model
In a plain terminal tab, send a simple writing job to the free route.
python3 ~/cc-workspace/routing/route.py --json --standard bulk --data-class public --prompt "Write 3 short subject lines for an email to restaurant owners about cutting food waste."
Point at the route field in the answer: that is which model did the work.
You should see three subject lines and a route field naming a free model, such as groq.
Lesson 4 · Quick quiz
Lesson 4 · Take-home project
Sort your AI jobs by brain size
Beginner10 minutes
Intermediate30 minutes
Advanced45 minutes
Lesson 5 of 6 · Systems that learn
Your AI forgets. Give it a notebook.
Write a lesson down once, and you stop repeating yourself.
BeforeEvery morning you retype: "sign replies Warmly, the Northwind team."
AfterOne line in the notebook. A brand new session signs it without being asked.
Beginner
When you catch yourself repeating an instruction, write it in one place your AI always reads.
Intermediate
Most AI tools have a spot for this: project instructions, custom instructions, or a rules file. Put your notes there.
Advanced
Date every note. When a new rule replaces an old one, delete the old one, because two notes that disagree confuse your AI. Share the notebook so every helper learns the same lesson.
Lesson 5 · Watch it work
Teach it once, live, in under three minutes
Add one new rule to the business's notebook.
Add a rule to CLAUDE.md: every reply ends with "Warmly, the Northwind team".
Start a fresh session so it cannot just remember the chat, then ask for a reply without mentioning the sign-off.
/clear
Draft a reply to enquiry 3 using the reply-to-enquiry skill.
Point at the last line.
You should see "Warmly, the Northwind team" at the end, even though this session never heard you ask.
Tested 09-23 in a brand new session on Sonnet: the sign-off appeared.
Lesson 5 · Quick quiz
Lesson 5 · Take-home project
Start your AI's notebook
Beginner5 minutes
Intermediate15 minutes
Advanced20 minutes
Lesson 6 of 6 · Stay safe
Locks, not promises.
Decide what your AI may touch, and set it up so it can only reach what you chose.
BeforeA note that says "please do not send client details anywhere."
AfterA setting: in this tested setup, anything labelled client is sent to the AI on this computer. You still check permissions and logs.
Beginner
Never paste passwords or bank details into an AI chat. Know which apps your AI can reach.
Intermediate
Label your information: public, internal, or client. Client information only goes to AI you trust with it.
Advanced
A rule that asks nicely can be skipped. A setting that refuses is much harder to get around. Build refusals, test them, and have helpers keep your safety rules up to date.
Build it yourself? A private health helper that runs on your own computer takes about 25 to 90 hours with ready-made tools: roughly 4 to 13 weeks at an hour a day. See "What it takes" near the end.
Lesson 6 · Watch it work
Watch client information stay on this computer
Send the same kind of job, but label it as client information.
python3 ~/cc-workspace/routing/route.py --json --standard bulk --data-class client --prompt "Summarise: Marta's restaurant has a 38 percent food cost."
Point at where it went: the model on this computer, not an outside service.
You should see the route field name ollama, the model running on this computer. You did not have to remember to ask.
Lesson 6 · Quick quiz
Lesson 6 · Take-home project
Put one real lock in place
Beginner10 minutes
Intermediate20 minutes
Advanced40 minutes
Picture it fully built
The page you are reading is the demo.
Over the past week a team of AI helpers planned it, researched it, wrote it, tested the demos, and checked it. I made the decisions.
2 researchersWhich courses to learn from, and what AI search can read.
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WriterSix lessons, three levels, quizzes and projects.
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TestersRan every demo on a cheaper model.
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ReviewersAn AI from another company reviewed it 3 times and flagged 26 problems.
That is lessons 1 to 6, working together, on a real job.
Build it yourself? A working first version of a setup like the one behind this page is about 65 to 195 hours: roughly 2 to 7 months at an hour a day, and then it keeps growing. See "What it takes" near the end.
The page is the demo
A messy idea went in. This page came out. Here is what sat in between.
What I typed, 8 days ago
"Giving a workshop tomororw and thurs. … Bring one tech problem: Leave with it solved or a clear path to it. … AI is getting expensive, but it doesn't have to be."
Typos included. Most of the rest I said out loud.
8AI models did real work: 4 from Anthropic, 2 from OpenAI, 1 free open model online, 1 running on this computer
15skills used, out of 179 installed in my setup
11rule files, plus a 219-line operating manual that guides the main AI sessions
~770AI steps across 2 working sessions
26problems an outside AI flagged across 3 reviews. The ones that mattered for tonight were fixed
9+messages my AI helper sessions sent each other to hand off work
What came outThis page: 6 lessons, 3 levels, quizzes, calculators, and demos tested on a cheaper model before tonight.
The page came together in days. The machinery behind it took months. That machinery is why I can move this fast now.
Counts are from the records of the 2 sessions that built this page, taken 09-23. They cover this project only.
How I actually work
I do my thinking out loud, while I live my life.
1. The AI team worksIt writes a long, careful answer.
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2. One short snippetJust the part that needs me.
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3. I talk it throughBy voice, while I walk the dogs, brush my teeth or get dressed.
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4. One decision goes backThe team keeps building.
My body is free, and the work keeps moving. Many of tonight's ideas started that way this morning.
Back to your one job
Let's map the first version live.
Remember the job you typed in the chat at the start? Here is the path from tonight's six lessons.
Where this goes next
This is session 1 of a series.
TonightYour first AI teamAll six ideas, beginner layer first.
Possible nextBuild your first skill togetherBring your recipe card.
Possible laterYour team, runningHelpers and a reviewer on your real work.
Possible laterMake it learn, keep it safeNotebooks, locks and lower costs.
Build it, or have it built?
Count both kinds of time: learning it, then doing it.
Learning hours plus doing hours, divided by the hours you really have each day, gives your calendar time.
Beginner
One useful skill, like tonight's reply recipe. About 1 to 4 hours to learn and 1 to 3 to build. At 1 hour a day, about 2 to 7 days. Or one focused day.
Intermediate
A solo coach's lead, outreach and content system, from a real project with the name removed. About 12 to 35 hours to learn and 25 to 70 to build. At 1 hour a day, about 5 to 15 weeks.
Advanced
A personal AI setup: a library of skills, rules, AI reviews and cost routing. About 20 to 55 hours to learn and 45 to 140 to build a working first version. At 1 hour a day, about 2 to 7 months, and then it keeps growing.
Total hours35
Calendar time at that pace35 days, about 5 weeks
These are planning ranges from builders' own reports, not measured averages or typical results. Your time depends on the job, your tools, your data and your testing. Nothing here is padded to make buying look better. The other path: you spend your hours on a few conversations and reviews while it gets built.
What it takes, at 1 hour a day
Six kinds of project, and roughly how long each takes to learn and build yourself.
IntermediateA business organizerInbox sorted, a client tracker, a weekly review.
about 1.5 to 5 weekslearn 4 to 15 h + build 6 to 22 h
IntermediateA social media content engineIdeas, drafts in your voice, a posting schedule.
about 3 to 9 weekslearn 8 to 25 h + build 15 to 40 h
IntermediateA coach's lead and outreach systemFrom a real project, name removed.
about 5 to 15 weekslearn 12 to 35 h + build 25 to 70 h
AdvancedA private health helperRuns on your own computer with ready-made tools, knows your own records and routines. It organizes; it does not replace a doctor.
about 4 to 13 weekslearn 10 to 35 h + build 15 to 55 h
AdvancedA personal AI setup like mineSkills, rules, AI reviews, cost routing. A working first version, and then it keeps growing.
about 2 to 7 monthslearn 20 to 55 h + build 45 to 140 h
Solid bar: the quick end. Faded bar: the slow end. The timeline stretches so small and big projects both fit. Planning ranges from builders' own reports, for a beginner, not measured averages.
Three ways to keep going
Pick the path that fits your life.
Free
Learn it yourself. This page stays up. Go at your own pace.
Founding group
Learn it with me. $497 a month for 3 months ($1,491 in total). Each week we build together on your real work, and you bring your questions to the group. The goal by month 3: your own AI team working on one real job. What you finish depends on your time, your tools and your job.
Done for you
Have it built. I design, build and test it with you. Priced per project after a call.
Want in? Join the founding group.
$497 a month for 3 months, then it ends. Nothing renews. Try it for 7 days: if it is not for you, one email gets all your money back. After day 7 you are in for the full 3 months.